GTF – Bits World
I really like the way the work has been photographed in this book.
Commissioned by the Swiss publisher, GCE. Faced with an open brief we set ourselves the challenge of presenting our commercial work in a new way. After laying every print project, unedited, on a film-studio floor, a custom-made copy-camera rolled over the work photographing the archive. The method allowed for the design decisions to be made through the camera lens and once the shots had been taken the book layout became the relatively easy task of selecting a sequence of images.