A new book celebrating the experimental typography of Dutch graphic designer Jurriaan Schrofer. He worked for the renowned design studio Total Design and was an outspoken figure within Dutch professional design organisations.
Most of all he was an experimentalist in letterforms and typography. He was a pioneer in corporate identity; a designer of photo books; and art director of the architectural magazine Forum.
Design writer Frederike Huygen describes his work as ‘research into perception, visual effects and the optical illusion of perspective: or the interplay of letterform, pattern and meaning.’ She also refers to him as a ‘computer-designer before the computer’.
The book is luxuriously printed with a spot Pantone and has an open printed spine. The front and back covers have a matt textured finish.
Essay: Frederike Huygen
Editors: Tony Brook and Adrian Shaughnessy
Geo/Graphics is a focused study on geometric designs in today’s creative current. Looking at design projects worldwide that take circles and polygons as the core graphic medium to channel meanings, this book presents how versatile shapes facilitate communication and fortify memories in diverse context and fields of design.
The Typografische Monatsblätter is one of the most important journals to successfully disseminate the phenomenon of “Swiss typography” to an international audience. With more than 70 years in existence, the journal witnessed significant moments in the history of typography and graphic design. 30 Years of Swiss Typographic Discourse in the Typografische Monatsblätter examines the years 1960–90, that correspond to a period of transition in which many factors such as technology, socio-political contexts and aesthetic ideologies profoundly affected and transformed the fields of typography and graphic design. The book includes a large number of works from well -known and lesser -known designers such as Emil Ruder, Helmut Schmid, Wolfgang Weingart, Hans-Rudolf Lutz, Jost Hochuli and many others.
Lars Müller Publishers