A pioneer in the world of branding and identity, Wally Olins, haswritten several books. This, The Brand Handbook, is his latest. It is a completely revised and updated edition of his out-of-print 1995 classic introductory guide to corporate identity, and the ultimate primer on brands and branding A step-by-step practical guide to understanding and creating brands, Wally Olins: The Brand Handbook is the Boy Scout manual of branding: straight to the point, compact, colourful, and built to be dogeared by regular use.
Subdivided into nine clearly defined sections, with case-study examples and ‘take-away’ questions, The Brand Handbook explores and explains a wide spectrum of brands and branding programmes, including Apple in the US, Mitsubishi in Japan, Repsol in Spain, Daimler in Germany and Lloyd’s in the UK, and sets out the ground rules for branding success in the 21st century.
A must for branding designers, available from here